Most communications work fails before it starts. Not because the strategy is wrong, but because the message is built around what the sender wants to say rather than how the receiver actually processes information. I've spent the last decade across three environments that don't usually overlap: broadcast media, political communications and artist management. At Real Group I led programming strategy across a network of three radio stations. As Strategic Communications Consultant to the Mayor of Thessaloniki I managed institutional campaigns with partners including Fraport, JTI and COSMOTE. I currently handle press and digital strategy for Antonis Remos across an audience exceeding one million followers. What those environments share is not the industry. It's the problem: getting a message to land with people who are distracted, skeptical, or both. I'm completing a BSc in Psychology, Psychotherapy and Counselling at the University of Central Lancashire. Not as a pivot, but because the psychology of how people receive communication is the part most strategies skip entirely. If you're working on something where the message has to actually reach someone, I'd be glad to talk.